The question of how to avoid customer unsatisfaction in the B2C market is widely explored and documented. When, on the other hand, products/services…

The Customer Value analysis is a powerful method of aligning the company with its customers and its market. A company’s strategic decisions should…

Enabling technologies and the digital revolution have overwhelmed every aspect of modern business: insurance companies become ‘fintech’, banks ‘insurtech’, winning business models have…

Markets are constantly evolving and companies need to understand which innovation model to adopt in order to keep up. What is the best…

The subject of hypercomplexity is very often underestimated. It can often be observed when facing a sector that presents room for improvement in order to…

What is cybersecurity: Cybersecurity refers to that part of information security subject to information technologies, which deals with the analysis of challenges and…

Imagine you go to dinner at a friend’s house. He tells you that as he has realized there is no food and that…