OUR KNOW HOW
Our experience in the field and our knowledge,
told through a collection of selected articles
and insights.
B2B MARKETS: what to do when the customer is not satisfied?

B2B MARKETS: what to do...

The question of how to avoid customer unsatisfaction in the B2C market is widely explored and documented. When, on the other hand, products/services…
What is customer value analysis and why it matters to your business

What is customer value analysis...

The Customer Value analysis is a powerful method of aligning the company with its customers and its market. A company’s strategic decisions should…
STRATEGIC PLANNING AND BUSINESS INTELLIGENCE: THE HUMAN COMPONENT

STRATEGIC PLANNING AND BUSINESS INTELLIGENCE:...

Enabling technologies and the digital revolution have overwhelmed every aspect of modern business: insurance companies become ‘fintech’, banks ‘insurtech’, winning business models have…
OPEN INNOVATION: What's your Innovation Strategy?

OPEN INNOVATION: What's your Innovation...

Markets are constantly evolving and companies need to understand which innovation model to adopt in order to keep up. What is the best…
COMPLEXITY IN THE AVIATION SECTOR

COMPLEXITY IN THE AVIATION SECTOR

The subject of hypercomplexity is very often underestimated. It can often be observed when facing a sector that presents room for improvement in order to…
DIGITAL TRUST: CYBERSECURITY AND ITS HYPERCOMPLEXITY

DIGITAL TRUST: CYBERSECURITY AND ITS...

What is cybersecurity: Cybersecurity refers to that part of information security subject to information technologies, which deals with the analysis of challenges and…
GROCERY ONLINE RETAILERS: NEW BUSINESS NEW COMPLEXITY

GROCERY ONLINE RETAILERS: NEW BUSINESS...

Imagine you go to dinner at a friend’s house. He tells you that as he has realized there is no food and that…

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