How appropriate is your Channel & Distribution Strategy? Your direct and indirect sales channels are the primary touchpoints with your customers, therefore with your revenue streams. Answering these questions therefore provides credibility and growth to your sales budgets over time.
“We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn’t apply to us.” If B2B and B2C converge, how will you adapt your business?
As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.
Which Survey should you be using to analyse your B2B customer experience?
Knowing how effective the experience you offer your customers, partners or distributors is, helps to formulate your marketing strategy. However, it can assume an even more strategic role and become the basis for future growth. This model shows which survey tool should be used based on nine aspects of the...
Strategic Information: seven mistakes that can put your company’s growth at risk.
The mistakes that can undermine growth and continuity in a business are varied and often unpredictable. Some of them, however, are more frequent than others and can put the business at risk when not identified or corrected in time.
How to Elevate the B2B Customer Experience
In a continuously changing market, it can be difficult to know in which direction to go. One answer is to do field work. Companies that gather empirical data directly from their environment, build a longer lasting competitive advantage. Which are the priorities to keep in mind?
OPEN INNOVATION: Which Innovation Strategy?
Markets are constantly evolving and companies need to understand which innovation model to adopt in order to remain competitive. What is the best way to bring innovation to your company?
Uncertainty and 2020 go hand in hand. It’s time to get used to it.
Time Magazine has called it the worst year ever but for companies that deal with the changing economy every day, the challenge is now the uncertainty of which there is no ‘end by date’. By defining an Emerging Strategy, companies can ensure that their strategy is up to date and...
How to accelerate recovery: the automation and industrial machinery sector
As demand declines, many industrial companies are delaying purchases of new machinery, postponing scheduled upgrades, or cancelling existing orders. How can we accelerate recovery while safeguarding organizational structure and productivity?
Rethinking the transition of the Family Business: 7 guidelines for the future
"Owning 100% of a family run business at all costs is often a strategic goal but not so when the business is not performing"
Navigating the new normal: the role of leadership in overcoming the crisis
The Coronavirus pandemic is putting under the microscope the status quo of new and old leaders. In the first case you need to build a foundation of good leadership, in the second case, changes may need to be made to adapt the leadership to the new normal.
