How appropriate is your Channel & Distribution Strategy? Your direct and indirect sales channels are the primary touchpoints with your customers, therefore with your revenue streams. Answering these questions therefore provides credibility and growth to your sales budgets over time.
As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.
Knowing how effective the experience you offer your customers, partners or distributors is, helps to formulate your marketing strategy. However, it can assume an even more strategic role and become the basis for future growth. This model shows which survey tool should be used based on nine aspects of the...
The mistakes that can undermine growth and continuity in a business are varied and often unpredictable. Some of them, however, are more frequent than others and can put the business at risk when not identified or corrected in time.
In a continuously changing market, it can be difficult to know in which direction to go. One answer is to do field work. Companies that gather empirical data directly from their environment, build a longer lasting competitive advantage. Which are the priorities to keep in mind?
Markets are constantly evolving and companies need to understand which innovation model to adopt in order to remain competitive. What is the best way to bring innovation to your company?
Time Magazine has called it the worst year ever but for companies that deal with the changing economy every day, the challenge is now the uncertainty of which there is no ‘end by date’. By defining an Emerging Strategy, companies can ensure that their strategy is up to date and...
As demand declines, many industrial companies are delaying purchases of new machinery, postponing scheduled upgrades, or cancelling existing orders. How can we accelerate recovery while safeguarding organizational structure and productivity?
"Owning 100% of a family run business at all costs is often a strategic goal but not so when the business is not performing"
The Coronavirus pandemic is putting under the microscope the status quo of new and old leaders. In the first case you need to build a foundation of good leadership, in the second case, changes may need to be made to adapt the leadership to the new normal.