How well do you know your (PX) Partner Experience? Distinguish "sell-with" from “sell-thru” partners and align your strategy with your sales channels.

How well do you know your (PX)...

How appropriate is your Channel & Distribution Strategy? Your direct and indirect sales channels are the primary touchpoints with your…
"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn’t apply to us." If B2B and B2C converge, how will you adapt your business?

"We have been selling to our B2B...

As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire…
Which Survey should you be using to analyse your B2B customer experience?

Which Survey should you be using to...

Knowing how effective the experience you offer your customers, partners or distributors is, helps to formulate your marketing strategy. However,…
Strategic Information: seven mistakes that can put your company's growth at risk.

Strategic Information: seven mistakes that can put...

The mistakes that can undermine growth and continuity in a business are varied and often unpredictable. Some of them, however,…
How to Elevate the B2B Customer Experience

How to Elevate the B2B Customer Experience

In a continuously changing market, it can be difficult to know in which direction to go. One answer is to…
OPEN INNOVATION: Which Innovation Strategy?

OPEN INNOVATION: Which Innovation Strategy?

Markets are constantly evolving and companies need to understand which innovation model to adopt in order to remain competitive. What…
Uncertainty and 2020 go hand in hand. It's time to get used to it.

Uncertainty and 2020 go hand in hand....

Time Magazine has called it the worst year ever but for companies that deal with the changing economy every day,…
How to accelerate recovery: the automation and industrial machinery sector

How to accelerate recovery: the automation and...

As demand declines, many industrial companies are delaying purchases of new machinery, postponing scheduled upgrades, or cancelling existing orders. How…
Rethinking the transition of the Family Business: 7 guidelines for the future

Rethinking the transition of the Family Business:...

"Owning 100% of a family run business at all costs is often a strategic goal but not so when the…
Navigating the new normal: the role of leadership in overcoming the crisis

Navigating the new normal: the role of...

The Coronavirus pandemic is putting under the microscope the status quo of new and old leaders. In the first case…

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