How appropriate is your Channel & Distribution Strategy? Your direct and indirect sales channels are the primary touchpoints with your customers, therefore with your revenue streams. Answering these questions therefore provides credibility and growth to your sales budgets over time.
As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.
Knowing how effective the experience you offer your customers, partners or distributors is, helps to formulate your marketing strategy. However, it can assume an even more strategic role and become the basis for future growth. This model shows which survey tool should be used based on nine aspects of the...
The mistakes that can undermine growth and continuity in a business are varied and often unpredictable. Some of them, however, are more frequent than others and can put the business at risk when not identified or corrected in time.
It seems obvious that companies should try to satisfy their customers. Satisfied customers usually return, tell other people about their experiences and can pay more to collaborate with a supplier they trust.
In a continuously changing market, it can be difficult to know in which direction to go. One answer is to do field work. Companies that gather empirical data directly from their environment, build a longer lasting competitive advantage. Which are the priorities to keep in mind?
When it comes to the B2B market, customer and business relationships are key to achieving long lasting results. This is the reason why it is important to combine a good sales network with the right analytics tools.
The balance between actual price and quality perceived by customers of your product depends to a great extent on your specific business strategy.
Whichever your customer has decided to use, Invitation to Tender, RFP, RFQ, they are invaluable tools for companies as they create competitive mechanisms in the market and achieve strategic goals such as cost optimization, without foregoing quality.
A Customer Value analysis aligns an organization with its customers and its market. A company’s strategic decisions should not be based solely on internal parameters but on precise customer experience insights.