How appropriate is your Channel & Distribution Strategy? Your direct and indirect sales channels are the primary touchpoints with your customers, therefore with your revenue streams. Answering these questions therefore provides credibility and growth to your sales budgets over time.
“We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn’t apply to us.” If B2B and B2C converge, how will you adapt your business?
As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.
Which Survey should you be using to analyse your B2B customer experience?
Knowing how effective the experience you offer your customers, partners or distributors is, helps to formulate your marketing strategy. However, it can assume an even more strategic role and become the basis for future growth. This model shows which survey tool should be used based on nine aspects of the...
OPEN INNOVATION: Which Innovation Strategy?
Markets are constantly evolving and companies need to understand which innovation model to adopt in order to remain competitive. What is the best way to bring innovation to your company?
Internal project, external team: when is it convenient?
Companies live through projects. Some of them are so tied to characteristic management that they require long stages of preparation, other times they are born suddenly.
Strategic Planning & Business Intelligence: the human element
Enabling technologies and the digital revolution have overwhelmed every aspect of modern business: insurance companies become ‘fintech’, banks ‘insurtech’, winning business models have increasingly unexpected and unpredictable entrepreneurial formulas.
Business Plan and Entrepreneurship: Creating a Winning Formula
Is planning a good thing, or is it better to improvise? In the age of innovation and with start-ups dominating the scene, there is a temptation to improvise: many go the ‘learning by doing approach’ preferring to launch directly into action rather than wait whilst defining a strategy.
M&A: How to manage an acquisition (M&A).
Acquisitions, more generally known as mergers and acquisitions (M&A), originate from varying factors. In some cases, these are normal phases expected during a company's life cycle, in others, they come from less predictablereasons.
Team size and performance. Building a winning combination.
How many people do we need? What profiles? Have we budgeted properly? Entrepreneurs and managers may often face these kinds of questions when reorganizing the company or when launching new initiatives.
Digital trust: cybersecurity and its hypercomplexity
What is cybersecurity: Cybersecurity refers to that part of information security subject to information technologies, which deals with the analysis of challenges and vulnerabilities associated with information’s assets, with the goal of protecting them from both internal and external attacks.
